Magformers is set to launch special artwork on its packaging and in-store POS displays this year, to help highlight its commitment to safety.
The new Original Magformers stamp has been created to support retailers and helps to underline the company’s safety standards.
David Kelly, MD of Magformers, said: "As Magformers becomes bigger and more successful around the globe because of our award-winning design, quality and universal appeal, we are beginning to see increasing numbers of inferior me-too, copycat and even blatantly fake products come to market.
"It’s important for our customers and consumers to understand that since 2005 Magformers has been at the forefront of magnetic construction toy development, with a huge commitment to R&D and product safety. And this has seen us win more than 50 international toy and education awards.”
Currently all Magformers toys carries a CE mark and meets all EU safety, health and environment standards.
"While other magnetic tile toys might look and feel like Magformers, they certainly don’t meet our commitment to longevity, quality and safety as a leading brand and the new artwork will help to communicate that,” added Kelly.