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This year's conference is focusing on the economic, social, psychological and physical benefits of play.

LEGO, Google and Amazon to discuss ‘The ROI of Play’ at Sandbox@MIT

Execs from LEGO, Google, Amazon are heading to the Sandbox@MIT conference next week to discuss ‘The ROI of Play’.

Taking place at the Massachusetts Institute of Technology from April 17th to 19th, this year’s Sandbox@MIT is focusing on the economic, social, psychological and physical benefits of play across multiple platforms and disciplines.

Topics will cover latest global trends, opportunities and best practices for designing, developing and monetising cross-platform products, programmes and experiences for kids, families and educators.

Speakers taking part in the conference include IDEO’s head of kids digital, Michelle Lee; Google’s head of gaming, RJ Mical; LEGO Education’s president, Colin Gillespie and Amazon’s head of programming, Tara Sorenson.

They will be joined by execs from WildWorks, Museum of Science, Discovery Education and more.

See the complete schedule of speakers and workshops at http://www.playsciencelab.com/sandbox/schedule.

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