“The range inspires creativity, imagination and discovery, which appeals to mums,” says Mattel’s Wendy Hill.

Pre-school market to boost Mattel’s Mega Bloks momentum

Thanks to new brand collaborations, Mattel believes Mega Bloks will gain even more traction in the pre-school market this year, as it helps to encourage early learning development through building, colours, counting, letters and patterns.

The firm is expanding its Mega Bloks portfolio, with the addition of an expansive Teenage Mutant Ninja Turtles range.

Three new TMNT segments are being introduced for fans, including Nickelodeon’s TMNT series range, a Half-Shell Heroes range and a range based on the upcoming film, Teenage Mutant Ninja Turtles: Out of the Shadows.

Mattel believes the new collection will tap into different age groups and fan bases of the brand, but TMNT isn’t the only fresh collaboration for Mattel, as new for AW16 is a Mega Bloks collection with Kubros.

“Kubros allows builders to build and collect pop culture icons from movies, video games and TV including characters from popular franchises such as Halo, He-Man, Terminator and Masters of the Universe,” Wendy Hill, director of brand activation at Mattel, told ToyNews.

“As we continue to bring innovation to the brand, whether it’s by enhancing pre-schooler’s developmental skills with the pre-school range, or by acquiring new licences with the likes of Teenage Mutant Ninja Turtles and video gaming brand, Kubros, we expect to see positive momentum. The characters are fantastic and feature a cool retro design inspired by the era of classic gaming.”

Hill concluded: “The pre-school market for Mega Bloks is our core category, plus the range also inspires creativity, imagination and discovery, which appeals to mum.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

WiT elects nine members to its board of directors

Women in Toys, Licensing & Entertainment (WiT), a global nonprofit organisation and the industry’s preeminent …