Game designers in the UK, US, Canada, France and Germany have the chance to get their idea onto shelves.

Hasbro and Indiegogo launch Next Great Game Challenge

Hasbro and crowdfunding website Indiegogo have reunited once again to launch the Hasbro Gaming Lab Spring 2016 Next Great Game Challenge.

Open to game designers in the UK, US, Canada (excluding Quebec), France and Germany, the challenge provides a platform for independent game designers to get visibility for their ideas and allows Hasbro to discover and develop new games.

Beginning today through to May 15th, game designers can submit their ideas for a new face-to-face game at 

A team of Hasbro game experts and designers will evaluate each submission based on its level of innovative new mechanics, visual style and creative narrative and select 15 semi-finalists to submit prototypes of their game for review. 

After playing each of the top 15 games, Hasbro will select five finalists to launch campaigns for their concept on Indiegogo, which will run from October 18th to November 14th. 

Each finalist will receive US $2,000 (£1,400) as well as mentorship from Hasbro and Indiegogo as they raise awareness, funding, and support for their game.

The grand prize winner will be announced in late 2016 and receive US $25,000 (£17,566), a trip to Hasbro headquarters in Rhode Island, and the opportunity to work with Hasbro to make his or her game a reality.

Last year’s crowdfunding gaming challenge saw The Mr Toast Game created by Dan Goodsell of Los Angeles, CA as the grand prize winner. The Mr Toast Game will launch in the US later this year.

“The Next Great Game Challenge with Indiegogo is an incredible opportunity for us to further connect with the gaming community and uncover new games with amazing stories, like we did last year with winner Dan Goodsell and The Mr Toast Game,” said Brian Chapman, head of design and development at Hasbro.

“We are looking for games with a unique narrative and visual style which can provide a fun opportunity for storytelling through gaming and we are excited to see the ideas from game designers around the world.”

Jerry Needel, senior vice president of corporate partnerships at Indiegogo, added: "It was incredibly impressive to see how quickly Hasbro was able to discover a new game idea to bring to market through our first gaming challenge in 2015.

"We are very excited to continue our Enterprise Crowdfunding relationship with Hasbro and look forward to seeing what we can collectively create in this next installment."

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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