Soundwave: Mi Pad 2 has been launched as a crowdfunding project, and will begin shipping in China from May 13th.

Hasbro partners with Xiaomi for Soundwave transforming tablet

Electronics company Xiaomi is teaming up with Hasbro to launch a tablet that changes into a Transformer-esque robot.

The toy known as Soundwave: Mi Pad 2 has been launched as a crowdfunding project, and will begin shipping in China from May 13th.

The robot is squeezed into a 7mm body and can fully transform into the Decepticon character from the film in 30 steps.

In addition, the campaign aims to sell 1,000 figures of the new Soundwave toy at $26 each in just 13 days.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Rubies wins big at the 2022 Italian Toys Awards

Rubies Masquerade has won two prestigious industry awards during the fifth annual Italian Toys Awards. Organised by …