'Looking back at the past and looking into the future, we feel deeply that the larger the company is, the more we take our responsibilities seriously.'

Hape details ‘We Care, We Share’ charity initiative to mark 30th anniversary

As Hape celebrates its 30th anniversary, the firm has detailed its new ‘We Care, We Share’ charity initiative.

When a consumer purchases a set of Hape 30th Anniversary blocks, a toy will be donated to a child in need in Syria, Afghanistan, Zimbabwe, Nepal, or China. Each set purchased has a unique serial number.

Elsewhere, the firm has supported rehabilitation centers, hospitals or schools for the autistic children across China.

Consumers can type their serial number into the Hape website to see where donations have gone to make a difference in a child’s life.

‘Stepping into Hape’s 30th anniversary, looking back at the past and looking into the future, we feel deeply that the larger the company is, the more we take our responsibilities seriously’, read a statement from the firm.

‘This year, we will do something for children living in war zones, disaster areas, poverty-stricken regions and contribute towards the care of autistic children.’

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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