Build-A-Bear Workshop and Save the Children hosted 25 guests from Sheltering Arms Children and Family Services to the event, which honoured the campaign.

Build-A-Bear celebrates Journey of Hope programme with Save the Children

To mark the finale of the Build-A-Bear Share Your Heart campaign, the company invited guests down to its New York City store to celebrate.

Build-A-Bear Workshop and Save the Children hosted 25 guests from Sheltering Arms Children and Family Services to the event, which honoured the campaign that supported Save the Children’s Journey of Hope programme in the UK, US and Canada.

Build-A-Bear and its guests raised more than $300,000 during the company’s Share Your Heart campaign, including $100,000 from the company’s own foundation.

Natalie Vega O’Neil, acting VP for US programs at Save the Children, said: “This event embodies the spirit of the Journey of Hope program and the importance of a loving and supportive environment for children in need.

“The power of something as simple and innocent as a bear bringing a smile and feeling of love to a child reminds us all of how important this psychosocial work is for children here and around the world.

“Thanks to the support from Build-A-Bear Workshop, we will continue this important work with communities to build on children’s strengths and resiliency as we expand the program and reach even more children in need." 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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