Smiley will develop a licensing programme to help expand the Rubik’s brand’s concept into new product categories.

Smiley named master licensee for Rubik’s brand

The Rubik’s brand has gained a new master licensee outside puzzles in the form of The Smiley Company.

The partnership will see Smiley develop a licensing programme to help expand the brand’s concept into new product categories.

Smiley will launch three new consumer profiles based on the Rubik’s brand, including heritage, urban and geek.

David Kremer, president of Rubik’s Brand Ltd, said: “We are delighted to have found a passionate brand owner with a massive track record to help take Rubik’s brand to the next level, and widen the appeal across a number of sectors.”

You can check out the rest of the story over at our sister site Licensing.biz.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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