In his new role, Adler will be in charge of designing baby furniture, apparel and toys, with his first premium priced line set to debut in September.

Designer Jonathan Adler joins Mattel as creative director for Fisher-Price

Mattel has revealed that designer Jonathan Adler will be joining the company as creative director for its Fisher-Price brand.

In his new role, Adler will be in charge of designing baby furniture, apparel and toys, with his first premium priced line set to debut in September.

In addition, his designs will also be applied to everyday Fisher-Price products that will be available in 2017.

Previously Adler has created collections for various retailers including Barneys New York.

Adler has agreed to a three-year partnership with Mattel, and will continue to run his own design studio and chain of stores as well.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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