Match, the most successful dating service in the UK, is teaming with Bananagrams to bring a games theme to its popular Match.com Nights in May.
The Nights, designed to bring local singles together in a casual bar environment, will feature both Bananagrams and Zip It as ice-breaker games for singles at events in London, Cambridge and Glasgow.
“We first worked with Match in the United States a couple of years ago on their Stir events and that was a great success, so I’m thrilled that we’re now treading a similar path with Match.com in the UK," said Rena Nathanson, CEO at Bananagrams, Inc.
"Both Zip It and Bananagrams are sociable games that see players’ pulses race just as much as their words. In what could be a nerve-wracking situation for some, we hope the games help ease them into conversations and bring an added layer of fun and interaction to the Nights.
"One of our key objectives is to bring our range of games to new audiences in new settings, and we very much see our partnership with Match.com as yet another way of delivering these opportunities for us.”
A two-player word game with rounds that can last as little as 20 seconds, ZIP IT is an ideal ice-breaker for Match members meeting for the first time. The compact design means it can even be played whilst standing at the bar, while Classic Bananagrams will be available on the tables for up to eight players at a time to enjoy.
Karl Gregory, managing director of Northern Europe, Match.com, added: “Our events programme has been developed to broaden the opportunities for our singles to meet in an informal and fun environment.
"The partnership with Bananagrams is a great way to break the ice on a date – playing a game with other singles is a conversation starter and encourages easy interaction with your fellow attendees in a fun and relaxed manner.”