Nerf heads pitch-side with billboard ads during Germany v England

Nerf joined a major sporting event this weekend, as the company unveiled its pitch-side billboards during the Germany v England football match at Olympiastadion in Berlin.

During the match, Nerf ran 10 x 30 second animated slots, which were broadcast live on ITV on March 26th.

Craig Wilkins, marketing director for UK and Ireland at Hasbro, said: “We see this as a fantastic opportunity to engage with both parents and kids at the same time, and increase awareness of the Nerf brand during a busy shopping period for our retailers.”

The billboards garnered more than five minutes of TV coverage during the Easter weekend, to more than 11 million people.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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