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Nerf heads pitch-side with billboard ads during Germany v England

Nerf joined a major sporting event this weekend, as the company unveiled its pitch-side billboards during the Germany v England football match at Olympiastadion in Berlin.

During the match, Nerf ran 10 x 30 second animated slots, which were broadcast live on ITV on March 26th.

Craig Wilkins, marketing director for UK and Ireland at Hasbro, said: “We see this as a fantastic opportunity to engage with both parents and kids at the same time, and increase awareness of the Nerf brand during a busy shopping period for our retailers.”

The billboards garnered more than five minutes of TV coverage during the Easter weekend, to more than 11 million people.

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