Spin Master believes its toy line based on upcoming movie The Secret Life of Pets can replicate the success Minions, a film from the same creative team, has seen in the?toy space.
As the master toy partner, Spin Master is launching a range of plush and figurines based on the film, as well as interactive and motorised toys.
“Absolutely [it can replicate the success of Minions in the toy space], we’re very excited to launch the Secret Life? of Pets property and we believe it will have broad appeal among boys and girls of all ages,” Phil Hooper, Spin Master’s UK commercial marketing director, told ToyNews.
“With such a variety of fun pet characters, each with their own unique personality, there’s a pet that will resonate with every consumer.”
With a range touching upon several different sectors, Spin Master believes its Walking Pet items will prove to be stand out success stories within the line.
“Our new toy range offers a great variety?of figures and premium plush that really capture each character’s unique personality with fun poses, expressions, sounds and phrases,” added Hooper.
“We expect our strongest performers will be our TV promoted Walking Talking Pet Figures and our lead plush, Walking Pet Max.”