Jakks Pacific launches Batman v Superman: Dawn of Justice BigFigs ahead of movie

JAKKS Pacific is growing its Big-Figs brand with the launch of a new line of DC Comics Super Heroes, inspired by the upcoming Batman v Superman movie.

Developed in partnership with Warner Bros. Consumer Products, the new large scale figures stand at 20 and 31 inches tall.

Available to retailers across the US, the line includes Batman, Superman, Armored Batman and Wonder Woman as fully articulated action figures, with a launch timed to coincide with the release of Batman v Superman: Dawn of Justice this month.

Furthermore, to celebrate the launch of the Big Fig additions, Jakks has partnered with several YouTube personalities for a social media campaign in which influencers will receive an assortment of the new Batman v Superman: Dawn of Justice Big Figs action figures to share online.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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