Jakks Pacific launches Batman v Superman: Dawn of Justice BigFigs ahead of movie

JAKKS Pacific is growing its Big-Figs brand with the launch of a new line of DC Comics Super Heroes, inspired by the upcoming Batman v Superman movie.

Developed in partnership with Warner Bros. Consumer Products, the new large scale figures stand at 20 and 31 inches tall.

Available to retailers across the US, the line includes Batman, Superman, Armored Batman and Wonder Woman as fully articulated action figures, with a launch timed to coincide with the release of Batman v Superman: Dawn of Justice this month.

Furthermore, to celebrate the launch of the Big Fig additions, Jakks has partnered with several YouTube personalities for a social media campaign in which influencers will receive an assortment of the new Batman v Superman: Dawn of Justice Big Figs action figures to share online.

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