Simon Pilling and launch Kidtropolis in London

A new consumer event that lets kids and families engage with toy and children’s entertainment brands is heading to the UK’s capital.

Pioneered by the London Toy Fair’s ex director of operations Simon Pilling and Gemma Gallagher, the event ‘reflects the shift in gears of the toy industry,’ placing big name brands directly in the hands of consumers.

Called Kidtropolis, the three-day event will be the first of its kind to land in London and follows the success of European and US consumer facing events such as New York’s Play Fair.

In 2014 Pilling teamed with Nigel Warway to launch Toytopia, a children’s toy fair in Liverpool. The pair have since decided to go their separate ways, with Pilling shifting focus on the new London event.

“I wanted to create a magical event for both consumers and brands, encompassing not only things that children and families would find interesting but a range of experiences that families would never encounter anywhere else all under one roof,” said Pilling.

“It makes sense to include this opportunity to ‘all things kids’ in the heart of the UK, in the capital of England.”

Gemma Gallagher, director of brand relations at Kidtropolis, added: “Connecting with consumers is the most important thing for a brand.

“Kidtropolis will enable toy companies, licensors, licensees and all things family the opportunity to create brand ambassadors in the run up to Christmas. I am really excited about bringing this unique proposition to the UK and enabling brands to engage two fold; with parents and children.”

The event will take place at London’s ExCeL in the October half term.

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