Toy industry veteran Chris Schaden joins Alex Brands in sales role

Alex Brands has revealed that toy industry veteran Chris Schaden will be joining the company as its new executive VP of sales.

With more than 37 years of experience in the industry, Schaden will oversee all aspects of sales operations at the firm.

Schaden will also be responsible for increasing sales of the sub-brands in the Alex Brands portfolio, throughout North America, Latin America and Asia Pacific, as well as taking on customer service responsibilities.

Prior to his new role, Schaden held various high profile positions at Mattel, including executive VP of North America after starting out as the company’s director of sales for Tyco pre-school toys.

Neil Friedman, CEO of Alex Brands, said: “Chris’ hire is an integral part of our continued growth. His past success, combined with his extensive toy industry experience, will be incredible assets as we work to further establish Alex Brands as a toy industry leader.

"We are thrilled to welcome him to the Alex Brands family, and I look forward to working with Chris again."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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