Founder Frances Cain is looking to raise £20,000 to launch the firm's new line.

A Girl For All Time launches Kickstarter campaign for Your Modern Girl range

A Girl For All Time founder Frances Cain has taken to Kickstarter to raise funds for the firm’s latest range, Your Modern Girl.

Your Modern Girl is a collection of contemporary dolls whose characters ‘refuse to fit into any stereotypes’.

The range of dolls will come from every walk of life and from different socio-economic, family and ethnic backgrounds.

"We want to create a new range of dolls that reflect the joy and freedom that come from being a young girl, with endless opportunities ahead of her, knowing that her choices are limited only by her imagination and determination," said Cain.

"Maya is the first in our new range – she is a continuation of our historical Marchmont family tree into present day and is a direct descendent of Matilda, Your Tudor Girl, the first in our range of historical dolls."

Maya is joined by Nisha, with an additional 4 friends to follow after the initial launch of the range.

If the Kickstarter campaign successfully raises £20,000 by April 16th, the Your Modern Girl line will start shipping between November 2016 and March 2017.

Check out the Your Modern Girl campaign page here, or check out Cain’s campaign video below:

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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