Users can now keep up to date with Prime's stream of selfies by following his official Snapchat account: OptimusPrime.

Transformers’ Optimus Prime joins Snapchat

Optimus Prime, star of Hasbro’s Transformers brand and leader of the Autobots, has joined the messaging app Snapchat.

Snapchat allows users to send each other images and videos that self destruct after a few seconds of a person viewing them.

Users can now keep up to date with Optimus Prime’s stream of selfies by following his Snapchat account: OptimusPrime.

While Prime is the first toy character to hit Snapchat, Hasbro isn’t the first toy firm to send its characters into social media. Barbie has a Twitter account, Instagram account and her own YouTube vlog.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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