This year’s FunFest Blogger Summit has revealed is first two expo partners, with JCB Kids returning for a second year and Kids@Play making its debut at the event.
After exhibiting for the first time last year, JCB Kids has since worked closely with some of the bloggers who attended.
Sam Johnson, general manager for worldwide licensing at JCB, said: “FunFest was a great success for us last year, giving us the opportunity to meet and ultimately forge partnerships with bloggers.
“We’ve experienced the benefits of appointing brand ambassadors, with bloggers now providing the JCB Kids brand with further traction, particularly across social media platforms. We had no hesitation in signing up again for this year’s FunFest, which looks set to be even stronger than the debut event.”
At FunFest, Kids@Play will be showcasing its range of toys, including its 6V white sports car.
“We’ve mainly manufactured for other organisations in the past, so we’re looking forward to promoting our own brand to the bloggers who attend FunFest,” added Kids@Play founder and MD, Malcolm Evans.
“We’ve heard great things about last year’s FunFest event, so we’re delighted to be joining the line-up this year.”
This year’s event will take place at Whittlebury Hall. Northampton on September 10th, where bloggers are invited to attend to take part in educational and practical conferences, as well as get the opportunity to meet with toy brands.
Kirsty Barr, director of MI PR Global, the company behind FunFest, added: “We’re delighted that JCB Kids and Kids@Play Games will be joining us at Whittlebury Hall this September.
“We’re looking forward to announcing additional expo partners over the coming weeks.”