Firm scooped the honour at the retailer's Demonstration Partner Awards.

Wow! Stuff named Hamleys’ top demonstration partner

Wow! Stuff’s demonstration team took the top position at Hamleys quarterly Demonstration Partner Awards 2015.

From a list spanning over 50,000 toys and 500 brands, Wow! Stuff’s demonstration team came out on top due thanks to its combination of the leading Science Museum brand, innovative product and professional demonstration, combining to provide ‘a compelling consumer proposition’.

"Our partnership with Hamleys goes back many years and this overnight success took that long to achieve," said Wow! Stuff’s CEO Richard North.

"The combination of our regional demonstration academy and wow factor products are focused on ensuring the consumer is wowed while helping the retailer to sell more product per square foot of store space."

Hamleys stated: ‘We want children and families to have fun when they visit Hamleys. Toy demonstration is very important in delivering that experience.’

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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