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The Irish Fairy Door Company is enlisting the help of parent bloggers, who will report back to customers on new and exiting products from the toy firm.
A panel of ten UK parent bloggers, known as The Fairy Talers, are a part of a new ambassador programme, who will also inform readers about the importance of magic and creativity in play.
Niamh Sherwin Barry, director at The Irish Fairy Door Company, said: “Mums and dads in the UK have fallen in love with our concept of giving fairies a human home and we love how they have been so keen to spread the word.
“There’s nothing more trusted to potential purchasers than the endorsement of fellow parents, and having worked with some really fantastic bloggers since we launched in the UK last year, we felt a natural next step was to create a core group of parents who could really get under the skin of our range. So we’re proud to introduce The Fairy Talers.”
The ten Fairy Talers are:
Laura Asbury – My Life Unexpected
Sarah Berryman – I Am Fabulicious
Sonia Constant – Mummy Constant
Ruth Davies-Knowles – Rock n Roller Baby
Joanne Dodd – Mummy 2 Five
Wendy Hirst – Savette
Danielle Parker – Blog By Baby
Cheryl Pasquier – Madhouse Family Reviews
Charlotte Pearson – Mummy Fever
Jacinta Zechariah – Jacintaz3
“This is not about churning out fluffy product reviews or seeing the same press release copied and pasted across various websites,” Barry added.
“These bloggers have been picked for their integrity, the quality of their site’s content and the fantastic way in which they engage with their readers across multiple social media platforms.”
