The company’s new branding and POS, which was first unveiled at London Toy Fair, will be available from July.

Schleich grows retail support with new branding and POS

Schleich has revealed it is increasing its retail support for 2016 with new branding and POS, as well as in-store activities.

The company’s new branding and POS, which was first unveiled at London Toy Fair, will be available from July.

Plus, this month will see the debut of the Schleich Loyalty Card exclusive to Toymaster, which is set to run for eight months.

The campaign has been designed to help drive footfall and sales for members, whilst also giving customers the chance to get a free figurine when they spend over £30.

Laura Bull, marketing manager at Schleich, said: “We had really good feedback to the new branding and POS when we launched it at Toy Fair this year.

“This, together with the extra support and retailer activities taking place throughout the year will all go to increase the awareness of the Schleich brand with the consumer. Add to this other marketing activity including TV advertising and many diverse PR campaigns, and we have a really exciting year ahead.”

Schleich’s new Horse club range is also set to launch later this year, which will be supported by a PR marketing campaign.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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