Galactic Sneeze, the firm behind the game of made up movies, is now looking to grow Schmovie into an expansive global brand.

Schmovie looks for UK distribution following success across the pond

Indie games firm Galactic Sneeze is looking to bring Schmovie, its game of made up movies, to the UK.

Schmovie sees players win trophies for making up funny movie titles and following a refresh last year, Schmovie quadrupled its Christmas sales and Galactic Sneeze is now on the lookout for UK distribution for the title.

“Our goal is to launch the game in the UK, Canada, and Australia. Our longer term goal is for Schmovie to grow into a global brand,” Galactic Sneeze co-founder Sara Farber told ToyNews.

“We originally launched Schmovie as an adult game in fall 2013, and learned a tremendous amount from that first production run. Our biggest realisation was that kids as young as seven or eight loved the game and were awesome at it.

“So, last year we relaunched the game for eight years and above with a smaller box and a lower price point of $19.95. The result? We quadrupled our holiday sales, and are gearing up for another production run.”

As well as last year’s strong sales, demand via social media has swayed the team to start the search for a UK distributor.

“We have a growing social media following on Twitter where we host a weekly Schmovie hashtag game every Monday,” added Farber.

“The game now trends on Twitter in the US, UK, and Canada which leads to lots of inquiries from our players in these markets as to where they can buy the game. We wish we had some better answers for our fans.

“Schmovie is based on a theme that everyone loves: movies. And since the goal of the game is to come up with funny titles for made-up movies, it’s all about creativity and humour. We know it would be a great fit for the UK.”

In terms of distribution, the firm is looking to secure the services of a firm that wouldn’t relegate Schmovie to being just another product within an expansive portfolio.

Farber added: “We give Schmovie a lot of love. We know how quickly a game can become just another item in a large catalogue, so ideally we’d like to find a distributor who also believes in the huge potential of our game.

“Wth the right partners, we can grow Schmovie into a household name.”

Galactic Sneeze can be contacted at

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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