Target uses Barbie to model swimwear for all body types

As part of its 2016 swim campaign, US retailer Target is getting some help from Mattel’s iconic doll Barbie.

Now that the doll comes in a variety of shapes and sizes, Target is using Barbie to model some new looks inspired by its own swimming line.

The retailer is also encouraging fans to use the hashtag #NOFOMO (no fear of missing out) across social media as part of the campaign, to help banish body insecurities.

The new dolls sporting the swimwear are available now at Target along with the adult women’s swimsuits.