The retailer is also encouraging fans to use the hashtag #NOFOMO (no fear of missing out) across social media as part of the campaign, to help banish body insecurities.

Target uses Barbie to model swimwear for all body types

Robert Hutchins 2nd March 2016 Retail 483 Views

As part of its 2016 swim campaign, US retailer Target is getting some help from Mattel’s iconic doll Barbie.

Now that the doll comes in a variety of shapes and sizes, Target is using Barbie to model some new looks inspired by its own swimming line.

The retailer is also encouraging fans to use the hashtag #NOFOMO (no fear of missing out) across social media as part of the campaign, to help banish body insecurities.

The new dolls sporting the swimwear are available now at Target along with the adult women’s swimsuits.

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About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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