Activision has teamed with Autism Speaks, an organisation dedicated to autism science and advocacy, to support Autism Awareness Month with a new range of Skylanders SuperChargers toys.
The new series of Skylanders SuperChargers toys are blue and white to reflect Autism Speaks’ official colours.
The ‘Power Blue’ Skylanders SuperChargers feature Splat and Trigger Happy, as well as their SuperCharged vehicles Splatter Splasher and Gold Rusher, all of which appear in-game as their special colours.
The toys will be available in the UK from March 18th in all major retail outlets.
“It is estimated that 70 million people are affected by autism worldwide," said Peter Morton, vice president of corporate development at Autism Speaks.
"We’re proud to work with Skylanders, an iconic franchise that’s known for bringing joy and magic to kids and families. This year’s Light it up Blue campaign for World Autism Awareness Day marks our first alliance with a videogame and toy, and we couldn’t be more excited.”
Josh Taub, senior vice president of Skylanders product management, Activision, added: “Since the debut of the franchise, we’ve heard from parents that Skylanders plays a special role in the lives of their kids on the autism spectrum.
“The entire Skylanders team was deeply committed and proud to bring these special toys to life. If they can put a smile on a child’s face, then we know we’ve done our job right.”
In addition, Activision Publishing is launching employee education and employee-donation matching programmes in connection with Autism Awareness Month. Activision is also making donations to non-profits that are making a difference in the autism community.