The toy firm says their bricks will no longer be made from the oil-based plastic found in the current toys.

LEGO set to create eco-friendly bricks by 2030

LEGO has revealed it will be investing millions into research and development to develop more eco-friendly bricks.

By 2030, the toy firm says their bricks will no longer be made from the oil-based plastic found in the current toys.

According to Infoblizzard, Roar Trangbaek, press officer for the LEGO Group, said: “You could say that it’s a logical place for us to find a way of reducing our environmental footprint.

“If you look at our CO2 footprint as a company, the majority of our impact comes from offscreen activities – basically what happens before we receive any raw materials in our factory."

To achieve its goal, LEGO is spending $150 million on its new Sustainable Materials Centre, where the company will develop partnerships with stakeholders and scientisits.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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