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Playmates signs Giochi Preziosi as pan-European distribution partner for Ben 10 toys

Playmates Toys, the global master toy partner for Cartoon Network’s Ben 10, has appointed the Giochi Preziosi Group as the pan European marketing and distribution partner for the upcoming Ben 10 product range.

The relaunched new series will debut internationally later this year and in the US in 2017.

“We have always considered Playmates Toys a member of our extended business family and we are very pleased and proud to have been selected as their Ben 10 partner in Europe,” said Dario Berte, chief executive officer, Giochi Preziosi.

“Our past experience with Ben 10, our steadfast faith in Playmates’ ability to reinvent and reimagine the toy line and the chance to further strengthen our ties with Cartoon Network’s talented European team have given us great confidence in the potential of the new Ben 10."

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