Jazwares launches digital mentorship initiative Tube Heroes University

Jazwares has launched a new educational programme created by the stars of its Tube Heroes toy line called Tube Heroes University.

The programme has been developed to offer training and mentorship to aspiring YouTubers while teaching kids about the digital world and what it takes to succeed within it.

Tube Heroes University has been developed to build upon the already vast community surrounding its toy line Tube Heroes that sees popular digital stars such as CaptainSparklez and AntVenom immortalised as action figures.

Launched on January 7th, the Tube Heroes University is sponsored by CaptainSparklez, AntVenom, ChooChoosGaming and AshleyMarieGaming who together boast a total o over two billion video views.

The mentorship programme will continue as an ongoing initiative with more star tipped to join in the near future.

Tutorials on how to create videos and vlogs, discover fun topics, engage with audiences and stand out from the crowd are just some of the points of succeeding in the digital universe the programme will explore.

The curriculum will kick-of with a DIY Stop Motion app where kids can learn how to turn their still figures into animated clips.

“We believe Tube Heroes has seen such success because it connects people with very relatable and attainable digital stars,” said Laura Zebersky, chief commercial officer of Jazwares.

“We hope that Tube Heroes University will continue this initiative by providing the everyday aspiring Tube Hero with the tools and practical advice needed to accomplish their creative and digital goals.

“Having the tips and tricks come from their already favourite Tube Heroes is really something magical and invaluable and allows fans to interact with digital stars on a whole new level.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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