Lady GaGa partners with Mattel to launch Monster High doll

Singer Lady GaGa is teaming up with Mattel to launch her very own doll based on the firm’s Monster High line.

GaGa’s sister and costume designer Natali Germanotta and the singer are designing the doll together, with the aim to encourage girls to be unique.

Plus, the doll is also being created in partnership with GaGa’s Born This Way Foundation, with all proceeds from the doll’s sales going towards the foundation’s charity work.

For now the design of the doll is being kept secret, but Mattel has released a silhouette of the doll, which shows GaGa’s doll sporting some bell bottom trousers and a high ponytail.

Image source: The Hollywood Reporter

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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