The company will showcase the new toy line at New York Toy Fair.

Nickelodeon partners with Fisher-Price for Shimmer and Shine toys

Nickelodeon’s pre-school series Shimmer and Shine is set to get its first toy line from Fisher-Price.

The toy firm will showcase the new line at New York Toy Fair, which will include basic and deluxe dolls and accessories.

Jennifer Caveza, senior VP for toys at Nickelodeon Consumer Products, said: “We’re thrilled to partner with Fisher-Price on this adorable girls’ toy line that brings the magical world of Shimmer and Shine to life.”

You can check out the rest of the story over at our sister site Licensing.biz.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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