The theme aims to make positive play experiences a reality for many children who would not otherwise have access to this basic right of a child.

Toy Trust’s theme for 2016 is ‘Giving the Gift of Play’

The Toy Trust has selected ‘Giving the Gift of Play’ as its theme for 2016.

This year will see a number of Toy Trust events and initiatives taking place including the Trust’s main fundraiser, the Big Cambridge Challenge, which takes place on Saturday, July 2nd, but all events will be underpinned by the ‘giving the gift of play’ theme.

The Toy Trust stated: ‘The theme has been chosen because the toy industry, through its varied products and enterprises, contributes so much already to the positive play experiences of children all over the world.

‘The BTHA’s Make Time 2 Play campaign highlights the many benefits of play for children and the Toy Trust theme for 2016 aims to make those benefits and positive play experiences a reality for many children who would not otherwise have access to this basic right of a child.’

East African Playgrounds (EAP), based in Uganda, has been chosen as the Toy Trust’s main overseas beneficiary charity in 2016.

EAP demonstrates a unique approach to delivering child centered, creative, inclusive, safe and fun playgrounds that maximise the benefits children are able to gain from play. The EAP model sees local labour and materials used to build the playgrounds which not only brings play to children but also includes communities as part of its work.

The Toy Trust has pledged £60,000 which will go on to fund 13 new playgrounds in refugee camps, local early childhood development and nursery centres and government schools in Uganda. The playgrounds will last for many years and it is estimated will impact more than 20,000 children throughout that time.

As well as the overseas support, the Toy Trust has made a strategic decision to provide specialist play equipment through UK children’s hospices. This equipment will provide crucial play experiences for children with life limiting illnesses and their siblings. It is well known that hospices have huge running costs and most are in vital need of financial support to help keep them operating.

Through the Toy Trust’s support, children will be given the gift of play – together with their families, even whilst they endure the most difficult of circumstances. Details of the chosen hospices to be supported will be announced very shortly.

To find out more about the BIg Cambridge Challenge or the work of the Toy Trust, visit the Toy Trust website or email Matt Jones at the BTHA at

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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