The new range includes key TV driver, the Transforming Blaze Jet.

Mattel debuts new Fisher-Price Blaze and the Monster Machine range

Mattel has debuted its new line of Fisher-Price Blaze and the Monster Machines toys.

The Fisher-Price range allows pre-schoolers to play out moments from the series through talking vehicles, collectable die-cast vehicles and transforming Monster Trucks.

The new range includes key TV driver, the Transforming Blaze Jet plus an extensive collection of vehicles from the new Slam & Go trucks to Blaze bath toys.

Strong TV presence will be supported by an extensive marketing campaign, a press partnership across pre-school children’s magazines as well as an all-encompassing PR programme, while new episodes of the series will air on Nick Jr. across March.

“We are delighted to welcome Blaze and the Monster Machines to our Fisher-Price character brands portfolio," said Wendy Hill, director of brand activation at Mattel UK.

"Blaze has a large fan base which is continuing to grow, and with new content launching in spring, we are very excited for the highly anticipated launch of the Fisher-Price toy line to bring this action-packed series to life for pre-schoolers through play”.

Marianne James, VP, Consumer Products UK & Ireland & European Retail Sales & Marketing, Viacom International Media Networks added: “We are very excited to be working with Fisher-Price to create unique, exclusive and quality toys that bring together the fast-paced adventure, learning and cool monster truck action in a category that we know pre-schoolers love.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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