Branded Pokémon window displays will also be installed in various stores.

The Pokémon Company partners with The Entertainer for 20th anniversary celebrations

To celebrate its 20th anniversary, the Pokémon Company International is partnering with toy retailer The Entertainer, who will deliver special retail celebrations.

For example, fans will be able to pick up a special Collector’s Album for free in stores, which will display Pokémon trading cards.

Branded Pokémon window displays will also be installed in various stores, as well as point-of sale materials, including hanging Pikachu characters.

You can check out the rest of the story over at our sister site Licensing.biz.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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