To celebrate its 20th anniversary, the Pokémon Company International is partnering with toy retailer The Entertainer, who will deliver special retail celebrations.
For example, fans will be able to pick up a special Collector’s Album for free in stores, which will display Pokémon trading cards.
Branded Pokémon window displays will also be installed in various stores, as well as point-of sale materials, including hanging Pikachu characters.
You can check out the rest of the story over at our sister site Licensing.biz.