ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The LEGO Group is partnering with Cartoon Network, which will see the channel back its new range of Nexo Knights toys and the release of the Merlok 2.0 gaming app.
As part of the deal, Cartoon Network will promote both of the products across its TV and digital platforms to fans.
In addition, Cartoon Network will launch a 30 second webdrive, which will showcase the new toy line to kids.
You can check out the rest of the story over at our sister site Licensing.biz.
