The independent toy retail scene is a major focus for nursery specialists, Hardenberg&Co, this year.
With a raft of new product launches scheduled in for this year, the firm has outlined why it’s going out of its way to cater to the indie sector over the next 12 months.
“Independent retailers are extremely important to us,” said Selina Jones, Hardenberg&Co’s sales executive for trade.
“They play a huge part. Because we constantly talk to our customers on a daily basis, we really listen to what they have to say about UK market trends that they’re seeing, the struggles that they may be facing and any feedback from consumers.
“It’s great to get this feedback, and we always feed this back into our trade department and alter ways in which we operate to ensure we benefit our independent retailers.”
As a result of this feedback, the firm has gone so far as to change aspects of its email process to make things simpler for independents, as well as launch a revamped trade website.
“We understand the pressure points that many retailers face when it comes to prices and this is why we’re changing how we do things,” added Jones.
“We want to help grow their sales, margins and profit so have switched to a simple email order process with a dedicated account manager, meaning retailers will get the best possible deals on their orders. We can be much more flexible to suit very specific needs and create fantastic deals, promotions and discounts. Payment is direct, quick and secure. Once funds are received, the goods will be dispatched within one to three working days.
“By creating a new trade website, having a dedicated trade team and a schedule of exciting monthly offers, we’re really focusing on making life easier for independents and giving them what they need. Because we’re flexible we can treat customers in a unique way and look after their requirements.”
To take advantage of the firm’s regular monthly price promotions, retailers can sign up to the newsletter at hardenbergco.co.uk.
“We have some really exciting new products ready to launch at the start of the year,” said Jones.
“World-first interactive learning toys that are fun, affordable and are sure to be a hit with UK children and their parents.
Our new adorable family of digital media players with optional Bluetooth can be fully customised with downloadable content, help children explore the world around them and comfort them day and night with integrated night lights. And best of all, they make the perfect companion.”