Hasbro’s 2015 revenue up thanks to strong year for boys and pre-school portfolios

Hasbro has detailed its financial results for the full-year and fourth quarter 2015.

Fourth quarter 2015 net revenues increased 13 per cent to $1.47 billion compared to $1.30 billion in 2014 while net revenues for the full-year 2015 increased four per cent to $4.45 billion, compared to $4.28 billion in 2014. 

Full-year 2015 boys category revenues for Hasbro increased 20 per cent to $1.78 billion. This was driven by increased Nerf revenues along with strong showings for Star Wars, Jurassic World and Marvel, each helping to offset the decline in Transformers. 

Hasbro’s games category revenues increased one per cent for the year to $1.28 billion. Magic: The Gathering, Monopoly and Pie Face contributed to growth for the year. 

Girls category revenues declined 22 per cent in 2015 to $798.2 million with Furby representing the largest revenue decline. Core My Little Pony revenues increased and there was also revenue growth in Play-Doh DohVinci and Disney’s Descendants.

Elsewhere, the firm’s pre-school category revenues increased 17 per cent to $596.8 million for the full-year 2015. Play-Doh contributed the greatest revenue growth.

"Hasbro’s global teams delivered another year of revenue, operating profit and earnings growth supported by our diversified brand portfolio, story-led initiatives and strong global execution," said Brian Goldner, Hasbro’s chairman, president and chief executive officer.

"On a constant currency basis, our growth accelerated in 2015 and we began 2016 with positive momentum and good visibility to growth drivers for this year and beyond. In 2015, we overcame an unprecedented impact from foreign exchange translation, both on the top and bottom line, while driving strong consumer demand and engagement as well as gaining share in markets around the world."

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