Four different books are up for grabs with the meals, including the classic Paddington by Michael Bond.

US: McDonald’s to replace toys and serve up books with Happy Meals

McDonald’s is set to replace its toys in its iconic Happy Meal with books.

From now until February 15th, more than 17 million books will be distributed via Happy Meals at the fast food outlet.

Four different books are up for grabs, including Paddington by Michael Bond, Clark the Shark Takes Heart by Bruce Hale, Happy Valentine’s Day, Mouse! by Laura Numeroff and Felicia Bond and Pete the Cat: Valentine’s Day Is Cool by Kimberly and James Dean.

Each paperback has been made to fit inside the small meals, which measure 4.5-inches by 5.5-inches.

According to the Los Angeles Times, McDonald’s has partnered with the non-profit organisaiton Reading is Fundamental, which will see the company donate 100,000 books.

This isn’t the first time the fast food giant has served up books instead of toys, as the company gave out paperbacks in 2013 and 2015.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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