Barbie and Hot Wheels help Mattel to net sales rise for Q4 2015

Mattel is celebrating a surprise increase in quarterly net sales as revenue from Barbie dolls enjoyed a recovery and demand rose for Hot Wheels toys.

The results marked the company’s first rise in more than two years as it saw sales of Barbie dolls rise 0.5 per cent to $327.6 million in the fourth quarter.

The reveal is the latest dose of good news for the Barbie brand that unveiled a new line of dolls in three new body shapes – tall, curvy and petite – last week in order to appeal to a larger demographic.

Meanwhile, sales in the Wheels category rose 17 per cent to $271.8million, driven by Star Wars licensed toys such as Jedi Starfighter Starship and the Millenium Falcon Starship.

Mattel’s net sales increased 0.3 per cent to $2bn in the quarter ended December 31st.

The posting came as a surprise to analysts who on average had expected to see net sales fall 4.2 per cent to $1.91bn.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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