Real FX readies for serious international expansion?

Following the Nuremberg Toy Fair, a major international retail source, who asked to remain anonymous, has told ToyNews that the Real FX footprint is set to widen ‘in a very big way’.

According to NPD Group, Wow! Stuff’s Real FX AI (Artificial Intelligence) racing system enjoyed success over Christmas with Vivid Toy Group. Wow! Stuff had also previously reported that sales through Amazon USA were also very strong, with a complete sell out.

The source, who asked to remain anonymous, told ToyNews at last week’s Nuremberg Toy Fair that new developments are set to ensure the brand will widen its international reach.

This follows Wow! Stuff’s recent entrance into the hobby channel space through Horizon Hobby, a firm known for its innovation in high end R/C.

Wow! Stuff CEO Richard North declined to comment on rumours but confirmed that Real FX had been a ‘real consumer hit’ for the company.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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