ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
This year toy brand Hape is celebrating its 30th anniversary in the wooden toy industry.
In honour of the festivity the firm is launching a limited edition range of anniversary products, featuring some of its best sellers in special colours and packaging.
In addition, Hape has launched a campaign dubbed We care We share, where the company has committed to a year long donation plan to help children living in worn torn countries.
As part of the campaign, for every anniversary building block that is sold, Hape will donate the same toy to a child refugee camp.
Hape is also launching a new railway range and a George Luck puzzle collection this year.
