Fun Kids, the radio station for children, is going to available be nationwide on DAB Digital Radio from the end of the month.
The station broadcasts a mix of music, games and silliness for six to 12 year olds, hosted by a group of young radio presenters, and it has previously only broadcast on digital radio in London.
In addition, the station brings sing-a-longs, stories and learning for pre-schoolers with Fun Kids Junior, on-air when older brothers and sisters are at school.
The station has enjoyed considerable success over the past five years, winning industry awards and reaching over a quarter of million young listeners each week.
"Up until now children have been abandoned by the radio industry – both by commercial radio and the BBC," said Matt Deegan, station manager of Fun Kids.
"Fun Kids has built a large audience by catering for their tastes and interests, but we’ve been limited by just broadcasting digitally in London. The launch of Fun Kids across the UK will allow more children to have a radio station that they can call their own. Many radio stations talk about the need to bring young listeners to radio, but we’re the only ones actually doing it."
As well as a broadcast radio station, Fun Kids has a popular website, operates over 150 podcasts channels and runs six YouTube channels covering everything from gaming to education.
Deegan added: "Kids are natively multi-platform. Whether it’s TV, the radio, tablets or hand-me-down iPhones, kids love content made for them. Growing our digital radio reach means that we’ll be reaching more radios and unlocking the 1.9m cars that came with DAB as standard last year, allowing kids, all over the UK, to spend even more time with Fun Kids"
Fun Kids will go live to the UK on the February 29th. Listeners should ‘autotune’ their radio to pick up Fun Kids.