Disney Store unveils Star Wars Tsum Tsums

The cast of Disney’s record-breaking Star Wars franchise has joined the Tsum Tsum craze as the firm unveils the first line of characters to join the line.

Famous faces frm Star Wars: A New Hope, The Empire Strikes Back and Return of the Jedi will all star in the new line ranging in sizes small, medium and large.

Princess Leia, Luke Skywalker, Chewbacca, Han Solo, R2-D2, Jabba the Hutt, Boba Fett, Darth Vader, Yoda, C-3PO, Ewok and Stormtrooper will all feature.

The collection will be launched exclusively at Disney Store locations both in-store and online across the US, Japan and Europe from February 16th.

Disney Tsum Tsum has fast become one of DisneyStore’s most successful plush lines since its launch in 2013, prompting category expansion into softlines, accessories, home décor and more.

“With a unique mix of charming design and collectability, Disney Tsum Tsum has solidified its place as one of the latest Japanese pop culture crazes to go global, and we are thrilled to introduce Star Wars characters to this ever-popular line,” said Paul Gainer, executive vice president of Disney retail.

“Disney Tsum Tsum has proven to be a true fan favourite and we look forward to delivering more exciting offerings in the future.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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