Wow Stuff eyes US expansion with new appointment

Wow Stuff has appointed a new president of its US operations in the form of industry veteran Frank Adler.

With over 25 years of toy industry experience, most recently as president of Uncle Milton Industries, Adler will be responsible for sales, marketing and operations across the water.

Wow Stuff is known in the US for its TX Juice and Real FX slotless racing brands, however with the appointment of Adler to the new role, the firm is looking to also introduce its portfolio of 150 toys and gifts to the market.

Richard North, group CEO, said: “The hiring of Frank gives us a presence in the US market that we haven’t previously had.

“Frank will be instrumental in expanding our exciting TX Juice and Real FX product ranges as well as introducing our Science Museum and Mensa brands alongside other exciting product and brand opportunities to the US.

“We are thrilled to have someone with Frank’s experience joining our growing company. The way he grew the Uncle Milton Licensed brands I the Science category to the market leader was quite fantastic so we are particularly excited by our fit of skills, personalities and brands.”

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