LEGO and Warner Bros to build on toys-to-life success this year

Warner Bros is looking ahead to another successful year with its LEGO Dimensions this year.

The video game fuses many fan-favourite universes together, including DC Comics, The Lord of the Rings, The LEGO Movie, The Wizard of Oz, LEGO Ninjago and Back to the Future, and has performed well in the UK since its launch last year.

With new LEGO Dimensions expansion content lined up for 2016, Warner Bros believes the toys-to-life category will continue to go from strength to strength this year.

"This year is all about capitalising and building on the tremendous success of our LEGO Dimensions launch in 2015," Spencer Crossley, sales and marketing director at WBIE UK, told ToyNews.

"With the innovation and creativity LEGO Dimensions brings to the market, coupled with an exciting and unrivalled accessories line up, the franchise will continue to play a leading role in the toys to life category.

"The amazing relationship between LEGO and Warner Bros is visionary and will inject more energy into an already exciting category. Even though LEGO Dimensions only launched towards the end of last year, our franchise has already grown the UK market considerably and with our committed line-up of expansion content through 2016 and beyond, the category will continue to grow from strength to strength in the toy space."

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Bratz makes history with groundbreaking Pride collector dolls

MGA Entertainment has announced an all-new Pride Collection inspired by fan-favourite Bratz characters and girlfriends, Roxxi and …