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Simba will take inspiration from the live action TV show, and develop toys based on music, fashion and role play.

Simba and Rainbow announce master toy deal for My American Friend series

Simba Dickie Group has partnered with studio Rainbow, to launch a master toy deal for the live action series My American Friend.

Simba will take inspiration from the live action TV show, and develop toys based on music, fashion and role play.

Michael Sieber, CEO of the Simba Dickie Group, said: “With My American Friend we are adding a strong new property, which fits perfectly in our license portfolio.

“We are really looking forward to developing the master toy line for My American Friend in cooperation with Rainbow.”

You can check out the rest of the story over at our sister site Licensing.biz.

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