Cardea Solutions has enjoyed a successful debut in the soft toy space with the arrival of its Cardea Cuddlies arm.
Cardea Cuddlies is the UK distributor of the WWF Plush Collection and Anna Club Plush soft toys, and since its social media launch in October, the branch has seen sales soar.
“Sell-through of the Cardea Cuddlies collections via www.littlepumpkin.co.uk rose 228 per cent at full RRP after our social media launch in October,” said Rebekah Chapman, business development manager, Cardea Solutions.
“We invited key parenting bloggers into our Manchester showroom, along with their children, so we could gauge the reaction and the feedback on the range was super-positive. The kids loved the products and the parents loved the high quality production, the price-points and the environmental aspect that The WWF Plush Collection highlights.
“For retailers, it’s a particularly strong online proposition, and we supply banners and website POS to tell the story about the charitable contribution with each purchase.”
And the firm believes the charitable contribution is a key aspect to the wide, age-spanning appeal of the Cardea Cuddlies range.
“The whole range is manufactured to international, social and environmental standards and safety regulation standards, making these furry friends safe and suitable,” added Chapman.
“With the WWF Plush Collection, 12 per cent of each sale is donated to WWF UK, raising funds and a smile. We’re busy using the #MeetTheFamily hashtag across Twitter and Instagram, connecting with plush toy consumers across the UK.”