The stackable cubes are dedicated to various superheroes and DC Comics characters.

TOY FAIR 2016: Sambro unveils licensed plush Kawaii Cubes

Robert Hutchins 27th January 2016 Marketing 386 Views

Sambro has launched its latest range in licensed toys at Toy Fair, which pay homage to popular DC Comics and Warner Bros heroes.

The stackable plush Kawaii Cubes come in various sizes, including small, medium and large and feature Batman, Superman, Wonder Woman, Green Lantern, Bugs Bunny, Fred Flintstone, Tweety Bird, Scooby Doo, Tasmanian Devil and more.

Nikki Samuels, director at Sambro, said: “We are really excited about the Kawaii Cubes as they have the all important collectability factor.

“They are also a really great opportunity for retailers to introduce licensed character ranges, and there is a range of POS solutions for each size which are easily replenished. We have had a great reaction.”

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About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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