Teletubbies, Thunderbirds and the 4M Green Science JunkYard Drummer have been named among the winners of Toy Fair’s Best New Toy Awards.
The winners range from familiar household names such as the return of the Teletubbies with the eight-inch talking plush toys from Character and the Thunderbird playset from Vivid to new toys such as the Lilypad Gardens from Interplay UK and the 4M Green Science Junk Yard Drummer from Great Gizmos.
The thirteen categories, which produced 35 winning toys, from 25 different companies were revealed this morning by the British Toy & Hobby Association, at the London Toy Fair.
Toy Fair is the UK’s only dedicated toy, game and hobby trade exhibition, playing host to more than 270 exhibitors launching thousands of new products.
The Toy Fair Best New Toy Awards are voted for by a panel of independent toy retailers as the 2016 Toy Fair products with the most potential to make a mark on retail throughout the year and beyond.
The products include toys to such as the Star Monsters, Pocket Friends priced at £1.00 (Esdevium) and StikBot at £3.00 (Brainstorm) through to the bigger budget purchases for special occasions, like the Scalextric Track day, priced at £199.99 (Hornby) and City Airport – £79.99 (LEGO) Since its launch in 2009, more than 200 toys have received the prestigious Best New Toys Award.
Some of this year’s winning products are still under wraps or can only be seen as preliminary prototypes at the Toy Fair. Over the last eight years, the awards have reflected a number of emerging trends and landmarks in the toy industry, from the birth of app toys and the increased influence of technology to the growth of licensed toys and continued strength of construction toys.
“Once again, we are delighted to be able to showcase the winners at Toy Fair” commented Natasha Crookes, British Toy and Hobby Association. “It’s fantastic to see such a diverse range of products on offer this year – for every budget and play experience. More than 50,000 new toys enter the market each year that need to excite parents and children alike.
"This year’s winners once again highlight the innovation and creativity of the UK toy industry”.