"We're delighted to be launching Sensory Miffy at this year's Toy Fair and we're confident that retailers, parents and children alike will love this innovative and educational toy."

TOY FAIR 2016: Rainbow Designs unveils new Sensory Miffy toy for pre-schoolers

Rainbow Designs’ new Sensory Miffy toy has made its debut at Toy Fair 2016.

Created for pre-schoolers, it has been based on the character featured in the Tiny Pop TV series Miffy’s Adventures Big and Small.

The interactive toy will name various body parts when pressed, including Miffy’s hand, foot, ear, tummy, head or mouth.

Plus, Sensory Miffy also plays the theme tune from the series when a button on her dress is pressed.

Anthony Temple, MD of Rainbow Designs, said: "Sensory Miffy is a fantastic pre-school product which plays to two strengths: Miffy’s enduring appeal as a pre-school character and the popularity of Tiny Pop’s Miffy series.

"We’re delighted to be launching Sensory Miffy at this year’s Toy Fair and we’re confident that retailers, parents and children alike will love this innovative and educational toy."

The company also revealed that more Miffy toys based on the TV series will be launching later this year.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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