New product is designed to help teach children when to sleep and when it’s time to wake up.

Golden Bear details new Sleep Tight All Night property

Golden Bear has detailed its new Sleep Tight All Night propety, a unique sleep aid/toy hybrid designed to help teach children when to sleep and when it’s time to wake up.

The innovation within the product is centred around scientific studies on sleep and the colours associated with it: red lights being best at aiding sleep, green lights inhibiting sleep.

“The transition into developing a child sleep aid is a natural expansion for the company which has excelled in producing high quality licensed plush and plastic toys” said Christine Nicholls, vice chairman and product development director at Golden Bear.

“Sleep Tight All Night has been designed to integrate both licensed character and non-licensed plush into a developmental product offering a unique dual playable and functional product to appeal to parents and children alike. Extensive research has enabled us to enter into the competitive nursery and learning aid market with a unique and adaptable range offering.”

Sleep Tight All Night combines the benefit of a child sleeping aid system with a night time cuddly comforter which features a glowing tummy and range of soothing sounds.

For launch Autumn/Winter 2016, the Sleep Tight All Night range will include an In The Night Garden licensed Igglepiggle version, Teddy, Puppy and a mythical Unicorn plush, with more designs and licenses to be announced.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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