The bears feature candy-scented fur and come with customised clothing.

Build-A-Bear Workshop unveils Valentine’s Day scented bears

Robert Hutchins 15th January 2016 Marketing 261 Views

Build-A-Bear Workshop has introduced a new range of scented bears, in time for Valentine’s Day.

The collection of scented, make-you-own Sweet Hugs gifts boast candy-scented fur, designed as a Valentine’s Day present.

The new Sweet Hugs Heart Bear, Sweet Hugs Swirl Bear and Sweet Hugs Pup’s scented fur has been made possible thanks to Celessence Technologies microencapsulation, which uses touch to release the fragrance.

Plus, each bear can come with a recordable chip to feature a personalised message, known as Build-A-Sound, as well as customised clothing and plush conversation hearts.

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About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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