Home / Marketing / Build-A-Bear Workshop unveils Valentine’s Day scented bears
The bears feature candy-scented fur and come with customised clothing.

Build-A-Bear Workshop unveils Valentine’s Day scented bears

Build-A-Bear Workshop has introduced a new range of scented bears, in time for Valentine’s Day.

The collection of scented, make-you-own Sweet Hugs gifts boast candy-scented fur, designed as a Valentine’s Day present.

The new Sweet Hugs Heart Bear, Sweet Hugs Swirl Bear and Sweet Hugs Pup’s scented fur has been made possible thanks to Celessence Technologies microencapsulation, which uses touch to release the fragrance.

Plus, each bear can come with a recordable chip to feature a personalised message, known as Build-A-Sound, as well as customised clothing and plush conversation hearts.

About Robert Hutchins

Check Also

Children’s Media Conference rebrands as Children’s Media Community for 2020 as it moves its content and conference online

The Children’s Media Conference, now in its 17th year, is temporarily becoming The Children’s Media …